This Autumn festival is hosted by XJTLU Animation Club, centering on " Sakura atmosphere" and "Animation culture", it is a large-scale animation activity to provide leisure and entertainment for students in XJTLU and provide animation lovers a platform to making new friends. 

1. Background 

In recent years, with the gradual expansion of the animation market, the development plans of animation industry in various regions are in full swing, and they have built their own "Animation capital". Beijing began to focus on building a world-class animation industry center;Shanghai, Guangzhou and Fuzhou have initially formed an industrial chain of online games, animations, mobile games, PC games and games-related, all of which have directly led to the rise of the domestic animation market. In sharp contrast to the situation a few years ago when more than 85% of China's animation market was foreign animation, the number of domestic animation has now accounted 

for half of the domestic animation market. 

Animation products themselves have a huge market space, and animation products of the derivative product market space is greater. In China, the annual sales volume of children's food is about 35 billion yuan, toys are about 20 billion yuan, children's clothing is over 90 billion yuan, children's audio and video products and various children's publications are over 10 billion yuan... To some extent, the future development and marketing of these industries all depend on the leading role of animation, an emerging industry. In the same way, China's animation industry will have a huge development space 

with an output value of over 100 billion yuan. 

However, China's animation image is not unified, and animation is also biased towards children. In Japan, animation has been popular, and the derivative product is also very popular. However, china's animation industry is on the rise, the pattern is relatively unstable. Therefore, as a large-scale event to promote cultural integration, promote animation culture, stimulate animation interest and help students find friends, the autumn Festival is indispensable. This activity will be held after the mid-term examination. It will focus on various animation scenes, interesting games and stage live. While strengthening the close contact between various clubs, it will help students relax and make friends widely, so as to establish a platform to show the rich and colorful community culture and unique education mode of XJTLU.

3. Purpose 

• Focusing on the "autumn atmosphere", which is in line with the current season, we use exquisite scene settings and Japanese traditional temple fair activities to render the strong cultural atmosphere of autumn festival, restore the scene of animation autumn festival, meet the aspirations of animation colleagues and stimulate other students' interest in animation. This activity is mainly to promote excellent ancient Chinese culture, stimulate students' passion for animation, and at the same time improve students' attention to Chinese animation, so as to carry forward Chinese animation.Centering on "Animation culture", we will show the charm of ACG culture to students who have never known about this field. At the same time, it provides an offline friendship platform for many anime 

fans to help freshmen better integrate into the XJTLU family.  

• Strengthen various clubs ties, make students in XJTLU better understand the unique community culture and education mode of XJTLU, 

and strengthen students' love for XJTLU. 

• Enrich students' after-school life, help students relax after exams, and then devote themselves to study better. 
• To promote XJTLU Animation club and promote the friendly spirit of mutual help and cooperation, all of you joining the animation club family are welcome